Academic Carsten Herrmann-Pillath's contribution to this series takes naturalistic evolutionary theory and new developments in economics and applies them to creativity and identity. This approach changes assumptions about how a capitalist economy works, from the relation between producers and consumers to the functioning of intellectual property rights. In the creative economy, identities merge with the flow of creative action. To explain these changes, this book draws on a range of theories from analytical philosophy to biology, economics to sociology, which are synthesised into the new paradigm of cultural science. In this fascinating interdisciplinary work, Herrmann-Pillath argues that the foundations of economics can be found in cultural science, using a case study on money, and how it has evolved to become the cultural institution at the core of the modern economy.