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The Direct Method by Adam Hamadache
The Direct Method by Adam Hamadache
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The Direct Method

The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings
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  • Around 1-11 July using International Courier

Description

The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.

Author Biography:

Adam Hamadache is the Founder and CEO of UK-based, hotel digital marketing agency DHM. With over a decade's experience in hotel marketing, Adam draws on his successes (and failures!) from working with hundreds of hotels across the UK and Europe to increase direct bookings and reduce commission.
Release date NZ
July 2nd, 2018
Audience
  • General (US: Trade)
Illustrations
Illustrations, black and white
Pages
140
Dimensions
140x216x8
ISBN-13
9781986235532
Product ID
37212514

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