Thrive in the Digital Age Most corporations recognize they need to shift to a digital centric view of the world. However, digital transformation is a brutal process, and fewer that 20 percent of companies see the economic results they expected. To thrive and prosper in a digital world, true success requires organizations to become digital to the core in the way they think, behave, organize and grow, both internally and externally across all departments and functions. As digital leaders have proven, transformation only delivers maximum benefits when it impacts the entire organization. Through extensive research and interviews with digital leaders, Michael Gale and Chris Aarons explain what drives performance for digitally transforming organizations as well as the key components and mindset skills needed to lead in this digital-first world. A cornerstone of this approach is the Digital Helix framework, which shows how to transform your organization's DNA at the core to thrive and prosper no matter the challenges, including showing you the seven key areas that are critical to transformation success: 1. How to re-engineer and assess challenges and understand the drivers for transformation 2. Designing leadership for a digital first world 3. Understanding how the best strategies are built 4. Connecting sales and marketing in one customer centric process (moments) 5. Re-architecting how to handle information and listening to be more valuable 6. Recognizing the best processes for sustained and rapid results 7. Building the organization's mindset to thrive in constant change ?Creating a digital-first DNA for your organization will allow you to not only embrace the digital age, but thrive in it.