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The Development of Scientific Marketing in the Twentieth Century by Jean-Paul Gaudilliere
The Development of Scientific Marketing in the Twentieth Century by Jean-Paul Gaudilliere
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The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry
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Description

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Release date NZ
February 7th, 2017
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
288
ISBN-13
9781138630116
Product ID
26178638

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