A country's distinct image is directly related to its recognisability in the international arena and, as a result, greater potential for influencing other countries and global affairs more effectively. In fact, a country's image exerts an effect not only on the perception of this country abroad, but also on attitudes to whatever concerns the country-its products, services and places, as well as its residents.This book explores the image of Poland as constituted by articles published in the online version of The Daily Telegraph from 2007 to 2010. Therefore, this investigation answers the questions of how one of the most influential British newspapers was depicting a certain section of the Polish reality and, consequently, of the elements that were usually foregrounded and of the way in which they were presented to the readers.Firmly grounded in the context of an outline of PR measures adopted by the Polish administration in the years 2007-2010, the study also indicates the extent to which the image of Poland as portrayed in the online version of the British newspaper reflected the Polish government's PR objectives of that time.
Dorota Kokowicz graduated in Journalism and Social Communication from the University of Wroclaw, Poland, and holds a PhD from the same institution. She has been active in the field of public relations and marketing since 2008. She specialises in nation branding, corporate communication, and the study of media images. She currently holds a position at the Image Communication Department of the Institute of Journalism and Social Communication at the University of Wroclaw.