How do you avoid losing business in the age of empowered customers? Give them the service they demand! Customer loyalty is becoming harder and harder to establish and just as difficult to maintain. This book is the customer service rep's solution to this new dilemma. The Customer Signs Your Paycheck takes the adage "the customer is boss" and pushes it to the next level. Readers will learn how to ensure a customer's happiness during every interaction. The author then explains how to deal with the four customer personality types, understand how customers view themselves, handle complaints, and more.

Author Biography

Frank Cooper Frank Cooper is the author of How to Grow a Profitable Business and has been running his own speaking and consulting business for more than 35 years. He resides in Washington State.