So, you've got eBay ambitions. Do you want to become a full-time seller or make money from a sideline business to supplement existing income? Millions of new sellers will list their wares on eBay this year alone. But 41 per cent of all listings never sell. And putting an ad for an antique teddy bear on eBay is no guarantee that it will sell or that a hoped-for business will succeed. "The Complete Idiot's Guide[registered] to Starting an eBay Business" will guide readers - step-by-step - in creating the eBay business they've dreamed of. It will help them understand what's involved in running an eBay business and how to go out about it.
This work: covers the basics of eBay, the auction process, and getting your business down on paper, including record keeping, accounting, taxes, insurance, legal issues, and other details you need to know; helps the reader determine what to sell, how to value and price it, and the details of working with services like PayPal and how to organise fulfillment; contains new information on fraud and how to protect yourself and your business; gives readers the ins and outs of the biggest growing areas of eBay business - sourcing, wholesaling, and fixed price sales; and, includes a special business troubleshooting section focuses on issues affecting your business as eBay grows - cutting through the competition; improving your margins; changing strategies; improved advertising and promotions; and, more.
Barbara Weltman is an attorney and small business tax expert. She has written over a dozen business books including J.K. Lasser's Small Business Taxes, 6E, and The Complete Idiot's Guide(r) to Starting a Home-Based Business, Second Edition (ISBN: 0028638425). Barbara serves as Staples.com's Small Business Tax Expert and also works with WE Inc., and Inc.com. She has appeared as a tax and small business expert on CNN, CNBC, the Today show, Bloomberg TV, and numerous radio stations nationwide. She is a frequent guest on Jim "Griff" Griffeth's eBay radio show and will be a speaker at 2004 eBay Live. Kara Gordon runs a highly successful eBay maternity business and co-hosts the Internet radio show Entrepreneur Magazine's Making Money on eBay, heard on www.wsradio.com. She is an eBay course instructor for a six-week online course Learn to Buy and Sell on eBay, that is offered in over 800 schools in the U.S. and abroad. Shirley Muse is an entrepreneur, eBay course instructor, and radio talk show host along with Kara Gordon. She has run a successful eBay business since 1998 selling a line of puppets and just about anything else she finds to sell.