Business & Economics Books:

The Competitive Strategy

Techniques for Analyzing Industries and Competitors

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Paperback / softback

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The Competitive Strategy by Michael E. Porter
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40% of people buy The Competitive Strategy and Competitive Advantage ~ Paperback / softback ~ Michael E. Porter.

Description

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Author Biography

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.
Release date NZ
January 19th, 2004
Country of Publication
United States
Edition
Export
Imprint
The Free Press
Pages
432
Dimensions
156x234x26
ISBN-13
9780743260886
Product ID
1647837

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