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The Commercialization of American Culture by Matthew P. McAllister
The Commercialization of American Culture by Matthew P. McAllister
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The Commercialization of American Culture

New Advertising, Control and Democracy
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$228.00
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Description

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
Release date NZ
January 30th, 1996
Audience
  • Professional & Vocational
Pages
312
Dimensions
140x216x17
ISBN-13
9780803953802
Product ID
2067283

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