The Collaborative Enterprise

Name: The Collaborative Enterprise
SKU: 2604816
Price: 52.00 NZD
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Description

The worlds foremost authorities on multi-business strategy show how to overcome barriers to synergy and achieve real collaboration across the company.. For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the S word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.

Author Biography:

Andrew Campbell and Michael Goold, the world's foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!

Release date NZ

April 1st, 2000

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Country of Publication

United States

Imprint

Perseus Books

Pages

240

Publisher

INGRAM PUBLISHER SERVICES US

Dimensions

156x229x14

ISBN-13

9780738203102

Product ID

2604816

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