A humorous introduction to each of the different characters of the cloud family. Gavin Pretor-Pinney is the chairman and founder of The Cloud Appreciation Society, and his mission is to open our eyes to their underrated beauty and poetry. The book is the inaugural publication of The Cloud Appreciation Society, and is a call to arms against all forms of 'blue-sky thinking'. It also settles such pressing questions as, which variety of mackerel is it that lends its name to the 'mackerel sky' of Cirrocumulus stratiformis undulatus? And, were the stormy Cumulonimbus thundercloud and the drizzly Nimbostratus to meet in a boxing ring, who would win?
Shortlisted for Independent Booksellers' Week Book of the Year Award: Adults' Book of the Year 2007.
Gavin Pretor Pinney is co-founder, with Tom Hodgkinson, of The Idler magazine and contributor to Crap Towns. As head, together with Tom, of Idle Industries, he has worked on creative development for clients including the Guardian and Channel 4. He has degrees in philosophy and graphic design from Oxford and St Martin's respectively, and in August 2004 became chairman and founder member of the Cloud Appreciation Society.