Who are you? Anyone writing a business plan, for their own business or as part of their job. Where will this book take you? You will have a business plan ready to show to investors or bank managers. How does it work? It includes a combination of practical tried-and-tested advice, and unique interactive exercises. When can you do it? In your own time, at your own pace. What else do you get? Access to free online videos and printable resources. Why TEACH YOURSELF? TEACH YOURSELF books are trusted around the world and have helped sixty million people achieve their goals. By the end of this book you will have an outstanding business plan ready to pitch for investment. Topics covered include: - Understand your goals and target market - Differentiate your offering - Build a persuasive sales and marketing plan - Put together realistic financials - Get the investment you need Other books help you talk the talk. The TEACH YOURSELF COACH books helps you walk the walk.