Fully updated for the digital age, this is the ultimate guide to running a successful studio photography business. Fully revised and updated for the digital age, "The Business of Studio Photography" is an indispensable resource for anyone wanting to start their own successful photography studio, or those looking to improve their existing business. Expert advice is provided on every aspect of operating a successful photography studio, including: choosing shooting locations; financing and equipping your studio; digital shooting, proofing, and ordering; marketing, web advertising, public relations & self-promotion; selling to the wedding, school, portrait & commercial markets; and, much, much more.