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The Business Models Handbook

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The Business Models Handbook

Templates, Theory and Case Studies

Format

Paperback / softback

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The Business Models Handbook by Paul Hague
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Description

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more. Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. A set of downloadable resources are also available at: [!KP URL!]

Author Biography

Paul Hague is the Founder of B2B International Ltd, a global market research company. He is fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.
Release date NZ
March 3rd, 2018
Author
Country of Publication
United Kingdom
Imprint
Kogan Page Ltd
Pages
352
ISBN-13
9780749481872
Product ID
26802123

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