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The Business Models Handbook

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The Business Models Handbook

Templates, Theory and Case Studies

Format

Paperback

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The Business Models Handbook by Paul Hague
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Description

Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of its purpose and details of how it will help an organisation grow and be profitable. Each model is supported by a real world case study, and enhanced by a handy visual graphic that the reader can use as a template for their own day-to-day work. Meticulously prepared and researched, The Business Models Handbook covers 50 of the best known and most widely used frameworks, including the Ansoff matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit chain and many more. Authored by Paul Hague, a leading global market researcher with a background working on over 3,000 different research projects, this is a truly invaluable resource for any student or professional.

Author Biography

Paul Hague is the Managing Director of B2B International Ltd. His books share 30 years of practical experience in running a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.
Release date NZ
March 3rd, 2018
Author
Country of Publication
United Kingdom
Imprint
Kogan Page Ltd
Pages
352
ISBN-13
9780749481872
Product ID
26802123

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