Business & Economics Books:

The Business General

Transform your business using seven secrets of military success


Paperback / softback

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The Business General by Deborah Tom
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Business leaders know they need to engage their workforce more in strategy; they know several of their senior players do not model the culture change they want to see; they know parts of the business are not aligned but, up until now, there has been no cohesive way of managing that change. The Business General offers a brand new concept in business leadership for all levels of management, from CEO to team supervisor. For the first time, leading management consultant Deborah Tom and military chief Brigadier Richard Barrons reveal the secrets of modern military success. The Business General answers questions such as- - Why is it that leaders are respected and followed in military and not in industry? - Why is it that strategy fails? - How should a business address poor morale and engagement? - How can a global firm become 'one firm'? This book will enable every leader to feel empowered, take command of their situation and lead their people and their business to success.

Author Biography

Deborah Tom is Chartered Occupational Psychologist and has been Managing Director for nearly twenty years of, a management consultancy that has won awards for work on strategy, employee engagement, developing capability and culture. Her clients include IBM, KPMG, British Airways, Yo, BAE SYSTEMS and the BBC. She is currently doing a doctorate in the Components of Successful Leadership. Brigadier Richard Barrons CBE is a serving Army officer and has broad experience on operational duty. He was Chief of Staff of 5,000 soldiers drawn from 19 nations for the International Security Assistance Force in Afghanistan; Chief of Staff of a multi-national division of Coalition Forces in Southern Iraq; a commander in Northern Ireland; Chief of Staff of a Brigade of 5,000 soldiers in Bosnia and Commanding Officer of an artillery regiment in Kosovo. Working closely with governments, the UN and EU he has contributed to finding joint, multinational solutions in the midst of complex emergencies.
Release date NZ
April 20th, 2006
Country of Publication
United Kingdom
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