The Bronfmans family story is a fascinating and improbable saga. It is dominated by "Mr Sam," the single greatest figure in the history of the liquor business, the man who made drinking whisky respectable in the United States and built Seagram into the first worldwide empire in wine and spirits.After Sam's death in 1971, his oldest son, Edgar, maintained the business, and masterminded a major coup when he translated a small investment in oil made by his father into a 25 per cent stake in the mighty DuPont company.But in the 1990's, Edgar allowed his son Edgar, Jr to play media tycoon. The stake in Dupont was sold and reinvested in Universal, which was practically given away in a merger with French media giant Vivendi. When the bubble burst, the family lost Seagram and an untold fortune.The story of this amazing family is about more than booze and business.
Nicholas Faith is a distinguished veteran journalist, a former senior editor at "The Economist" and the London" Sunday Times." He also founded and was chairman of the International Spirits Challenge, now the most prestigious event of its kind in the world. He has written twenty-three books, including "The Winemakers of Bordeaux" and "Safety in Numbers: The Mysterious World of Swiss Banking."