Ever wondered how the Cokes, Apples and Facebooks of the world continue growing their businesses? Ready to build or grow your own brand or business? In this concise, yet direct guidebook, the author shares authentic corporate America strategies that have helped some of world's largest Fortune 500 corporations and most recognizable brands grow, connect with their target audience and achieve repeat success. Filled with case studies and brand applications written from first-hand experiences, readers will now have access to game-changing ideas from well-known powerhouses at their fingertips. These applications and strategies will be vital as entrepreneurs look to build a firm foundation for their own business or brand. Whether you're an "always on the clock" entreBRANDneur, an up and coming artist or a thriving small business owner, this guidebook will give you the vital tools you need to propel your business towards success and go from good to GREAT.