This volume presents a collection of 50 speeches, essays, anecdotes, and other short pieces about entrepreneurship by legendary masters of the art. Self-made celebrities including Richard Branson, Barry Diller, and Michael Dell offer advice, inspiration, and experience in their own words. The contributions are organised by theme, permitting readers to easily locate information on specific topics, and each is preceded by an editor's introduction providing interesting and relevant background on its author. Topics discussed include: the basic qualities needed to become a successful entrepreneur; the start-up process; strategic planning; image and branding; selling; advice from inventors-turned-entrepreneurs; obtaining venture capital and going public; and managing the growing enterprise.