Instantly acquire all the knowledge you need to prosper in the heady and cut-throat world of business - especially if you're a proud business owner. Never again confuse a mission statement with a SWOT analysis or a USP with a POS. Bask in the admiration of clients and competitors alike as you pronounce confidently on the merits of economies of scale, social media and a clear brand identity. Most importantly, know when to blame macroeconomic factors if things don't turn out quite as you had hoped.

Author Biography

John Winterson Richards has degrees in both law (which he has ignored ever since) and business administration (which taught him one valuable lesson: the only people who make money through MBAs are University Business Schools). He is not, of course, a manager himself -- no definitely not - but an established and successful leader of international commerce. If you have never heard of him it is because, like all truly powerful men, he likes to work behind the scenes. Thomas Drewry graduated with a first class degree in Economics and Finance from a distinguished French university before working for the corporate finance departments of two distinguished investment banks, one British, one Dutch, both defunct. He soon realised that banking involved working very long hours and a great deal of numbers he did not always understand the meaning of, so set his sights on entrepreneurship instead, having heard that it was the new rock 'n' roll.