Attitude over aptitude. Effort over achievement. Character over talent. In this groundbreaking book, Laura and Malcolm Gauld draw on their experience as parents and as educators at Hyde -- an organization of award-winning schools and programs -- to argue persuasively that true education springs not just from seeking good grades and achievements but from reestablishing a commitment to character, attitude, and purpose. Offering a new paradigm for reconnecting education with values, the Gaulds focus attention not on the child, but on the child's primary teacher -- the parent. After explaining how enormous a parent's impact is on how children approach education and life, the Gaulds detail the Hyde program's 10 Priorities for meeting life's challenges so that any family can embrace them. Interspersed throughout are dozens of remarkable stories of Hyde parents and students; their funny, moving, and provocative anecdotes reveal that astonishing results are possible and that all children -- and their parents -- can exceed expectations and realize their full potential.