Kris Timmermans (Author) Kris Timmermans is a Senior Managing Director who heads Accenture Strategy's supply chain, operations and sustainability practices. He also leads Accenture's ZBx initiative globally. For more than two decades, he has helped clients define cost and operations transformations that create competitive advantage for their organizations. He is based in Brussels. Chris Roark (Author) Chris Roark is a Managing Director and leads Accenture's competitiveness and zero-based platforms for North America. He works with consumer package goods, industrial and retail clients to create enterprise value through implementation of growth strategies, operating model designs and structural cost resets. He is based in Chicago. Rodrigo Abdalla (Author) For over fifteen years, Rodrigo Abdalla has been spreading the zero-based mindset across the globe in a broad spectrum of sectors. Besides ZBx, his experience includes M&A and corporate turnaround. Based in London, he also acts as an angel investor, board member, and senior adviser to PEs and startups.