The Biased Mind

Name: The Biased Mind
SKU: 23141078
Price: 70.00 NZD
Availability: InStock

How Evolution Shaped our Psychology Including Anecdotes and Tips for Making Sound Decisions

By:

Format:

Paperback / softback

Show Hide Adult Content

$70.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $11.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 2-12 July using International Courier

Description

Using a wealth of anecdotes, data from academic literature, and original research, this very accessible little book highlights how we all struggle to cope with the maelstrom of choices, influences and experiences that come our way. The authors have slogged through piles of dry research papers to provide many wonderful nuggets of information and surprising insights. For example: Why is an upside-down red triangle such a powerful warning sign on the road? What is the best kind of alibi? What makes the number 7 so special? Why is it better to whisper words of love into the left ear? Will that recent marriage last? Why is it that the French eat snails but not slugs? The reader will discover the amazing tools and shortcuts that millennia of evolution have built into our brains. And this knowledge is power! Knowing more about how the human mind connects the dots helps us understand why decision-making is so tricky. With insights from evolutionary psychology, we become better equipped to understand ourselves and others and to interact and communicate more effectively.

Author Biography:

Michel De Lara is an internationally renowned scholar in the mathematics of risk and decision for sustainable management. After having graduated from École Polytechnique, in Paris, he developed his career at École des Ponts ParisTech, in France. He has broad interests that encompass ecology, psychology and economics and has published several books with Springer. Jérôme Boutang is Executive Director of the Center on Atmospheric Pollution and Greenhouse Gases (CITEPA), in Paris, France. With a background in Agronomy and Economics, as well as 25 years of successful international consulting and industry marketing, he has long been confronted with risk perceptions regarding food and environmental issues.

Release date NZ

September 25th, 2015

Author

Audience

Postgraduate, Research & Scholarly

Edition

1st ed. 2016

Illustrations

20 Illustrations, color; 25 Illustrations, black and white; XI, 187 p. 45 illus., 20 illus. in color.

Pages

187

Dimensions

155x235x11

ISBN-13

9783319165189

Product ID

23141078

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here