Pass Fail - Overcoming Objections and Customer Management. In today's fast pace, no nonsense, customer centric world, success or failure has only one measurement which is 100% or PASSING. There is no middle ground! Any grade, score, mark, rating or dimension less than perfect is considered a failure in the eyes of your boss and the ever-demanding consumer. This model is true in all areas of sales and customer approval. Sell a product = PASS. Lose a sale = FAIL. Diffuse and KEEP a customer = PASS Escalate the situation = FAIL The author, Steven E. Shaw has personally traveled millions of miles with thousands of days and nights interacting with customers, clients and overcoming objections and closing sales. This book documents his proven method thru a lifetime of travel, getting comfortable in uncomfortable situations and completing the purchase. The most difficult objection or hostile situation can be overcome or diffused by using the LEAD approach in the book. Win the customer and close the sale or lose both forever. Mr. Shaw will share how to get the customer to say yes and close themselves. Steven Shaw has a proven approach to overcoming objections and creating the need for a customer to buy. He has created a methodology to diffusing the most hostile customer and turning them into ambassadors for your company. You FAIL if you choose to walk away from this read. Passing is the only option! This simple LEAD process when mastered will make you more money and win your customers. Buy this book, overcome more objections, improve your customer handling skills and most importantly improve your paycheck NOW!