Fear of failure is among the top reasons that people don't follow their heart and start the businesses they are passionate about. And with the failure rate so high for startups - somewhere between 50% and 80% by year 5, depending on which statistic you believe, it's easy to see why people are cautious. According to market research, there are 10 main reasons why startups fail, such as lack of focus, no market need, and this daily planner tackles every aspect head on. Grounding your business idea in Ikigai - life's meaning - and combining it with the key principles of Lean Startup, this workbook and planner sets out the daily tasks to make sure you pick the right business, focus relentlessly on customers and test whether your idea will work, without spending much money. DAILY LAYOUT: Two separate pages for each day of the week that has motivation to-do list, key meetings and space to journal or make notes UNDATED, 90 'BLANK' DAYS: An important feature of this planner is that it is undated; so, unlike most dated planners, you can start using it at any time of the year without wasting a page - it's totally up to you to fill in the dates as you need and it will last at least 90 days. STARTS WITH IKIGAI: Find a business that sits in the sweet spot between what you're good at, what you love doing, what the world needs and what you can get paid for. BUILDS PRODUCTIVE HABITS: Prioritise, take action every day on your business, remember why you started, celebrate successes along the journey. The BYOB planner consistently keeps you on track towards your business goals. RESOURCES: Includes a list of articles, videos, apps, crib sheets and websites to help you test your business idea for little or no money. PREMIUM QUALITY: Available in paperback and hardcover, this undated planner lasts at least 90 days. Format A5. By the end of the 90 days you will know whether your business idea will work and be ready to take the next steps to launch your product or service because you have proven that customers wand it and will buy it. This book gives you the steps, tools and motivation you need to start a business you're passionate about and turn it into a reality.