Matthew E. Alleyne is a 25 year veteran serial entrepreneur with a spirit for sales and success. He was born with a fiery spirit, the kind that drives people to one of two places: Utopian Success or Complete Madness. With the launch, growth and sale of several businesses, including ROCKA Furniture of Norway, there's proof that Matthew is driven to success. Years of training sales staff and refining his own skills and techniques have revealed that far too many salesman and women are approaching customer sales in the wrong way. He realized that more often than not, we strong arm customers into a purchase. A successful business cannot be made from forceful sales tactics. As he refined his own sales techniques, he continued to mentor and train hundreds of students on a variety of areas including sales, marketing, branding and entrepreneurship. Matthew is a best-selling author, with contributions in a wide range of books relating to health & wellness, business strategy, professional branding and online marketing. His career and his many endeavors have taught him that nothing can be achieved by watching but everything can be achieved by doing. He is also the founder of Wikitoot.com (a free online branding directory service) and MyBrandButler.com (a full service online marketing vendor). Through his book and online course, Matthew reveals how we have to change our perceptions of value, and what is valuable to the customer, in order to make a real connection and close sales. He teaches how to reduce reliance on common sales strategies and poor performing techniques to create relationships that improve conversion and change the way we think about our customers. "Whether we're talking about selling for $1 or $1 million, it's all the same to me. It's a sale!" - Matthew E. Alleyne