The 'Why' Behind Every 'What' - Aligning Actions with Your Core Values Many people talk about values as being 'respect, honesty, truth and integrity. Dixie Carlton challenges this in ways that will make you think differently about what your values really are, and what it means to be in or out of integrity. Get ready to embark on an exhilarating voyage through the realm of values and core values. Prepare to discover the very essence of what makes us human - our values, core values, virtues, and how these help us or hinder us in decision making every day. Explore the profound impact values have on personal growth, organizational culture, and brand success, as well as family life and relationships. Unravel the significance of values as the bedrock of authenticity. Unleash your true potential and align your actions with your core beliefs to live a purpose-driven life. Discover how to identify and lean into shared family values to create stronger bonds and better understanding across the generations and relationships. Dive into the secrets of developing a thriving culture through shared brand values. Learn how to craft a compelling brand identity that resonates with your target market and drives long-lasting customer loyalty. Embark on this extraordinary expedition into self-discovery: This book offers practical tools and insights to help you identify, understand and embrace your core values, leading to a more fulfilled and purposeful life, so that you can stand in your power and leave a lasting legacy. By embracing the power of values, you'll not only shape your own future but also leave a positive impact on the world around you, making a difference for generations to come.