Television and its Viewers

Name: Television and its Viewers
SKU: 2160464
Price: 118.00 NZD
Availability: InStock

Cultivation Theory and Research

By:

Format:

Paperback / softback

Show Hide Adult Content

$118.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $29.50 with Afterpay Learn more

6 weekly interest-free payments of $19.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 27 Jun - 9 Jul using International Courier

Description

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

Release date NZ

September 9th, 1999

Author

Audience

Tertiary Education (US: College)

Illustrations

Worked examples or Exercises; 20 Halftones, unspecified; 30 Line drawings, unspecified

Pages

284

Dimensions

153x229x19

ISBN-13

9780521587556

Product ID

2160464

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here