Television and its Viewers

Name: Television and its Viewers
SKU: 1770906
Price: 247.00 NZD
Availability: InStock

Cultivation Theory and Research

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Format:

Hardback

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$247.00

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Description

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

Release date NZ

September 9th, 1999

Author

Audience

Tertiary Education (US: College)

Illustrations

Worked examples or Exercises; 20 Halftones, unspecified; 30 Line drawings, unspecified

Pages

284

Dimensions

158x236x23

ISBN-13

9780521582964

Product ID

1770906

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