Powerful marketing campaigns are based on original thinking and creative planning. This book concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book should help keep you three steps ahead of the competition. Suitable for anyone working in or studying marketing, the text covers the key areas of sales, advertising, PR and branding; concentrates on the dynamic, imaginative side of marketing; and contains activities and exercises.
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.