Sustainable Businesses in Developing Economies

Socio-Economic and Governance Perspectives

By:

Rajagopal

Format:

Hardback

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Description

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.

Author Biography:

Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.

Release date NZ

October 27th, 2020

Author

Rajagopal

Audience

Professional & Vocational

Edition

1st ed. 2021

Illustrations

1 Illustrations, color; 12 Illustrations, black and white; XXIII, 256 p. 13 illus., 1 illus. in color.

Pages

256

ISBN-13

9783030516802

Product ID

33453559

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