Kate O'Neill is a writer, speaker, and observer of meaningful experiences. She is founder and CEO of KO Insights, which offers training and guidance for customer-centric strategic marketing. Her prior roles include owning and running digital strategy and analytics firm [meta]marketer, creating the first content management role at Netflix, developing Toshiba America's first intranet, and holding leadership positions in a variety of digital content and technology start-ups. She writes regularly for The Tennessean, contributes to CMO.com and a variety of other publications, and is the author of an upcoming book on meaningfulness in marketing. Kate has been featured in CNN Money, TIME, Forbes, USA Today, and other national media, and has been named "Technology Entrepreneur of the Year," "Social Media Strategist of the Year," a "Power Leader in Technology" and a "Woman of Influence," along with numerous other awards and recognitions.