Business & Economics Books:

Survey Research for Managers

How to Use Surveys in Management Decision-making


Paperback / softback

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Survey Research for Managers by Peter F. Hutton
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The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used as a means to better management. Case studies of a wide variety of organizations are included to support the theories propounded.
Release date NZ
May 8th, 1990
Foreword by Robert M. Worcester
Country of Publication
United Kingdom
2nd ed. 1990
XVIII, 268 p.
Palgrave Macmillan
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