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Supermarket Retailing in Africa on Hardback
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Supermarket Retailing in Africa

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Description

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Author Biography:

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.
Release date NZ
March 25th, 2022
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Felix Adamu Nandonde
  • Edited by John L. Stanton
Illustrations
19 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Pages
200
ISBN-13
9780367408350
Product ID
35325215

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