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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald Michaelson
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald Michaelson
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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

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$45.00
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Description

This text interprets Sun Tzu's classic battle strategies specifically for salespeople to help them win on the increasingly competitive sales battlefield. Part One provides a translation of the classic "The Art of War" with special notations underscoring the importance of Sun Tzu's writings to sales strategy. Part Two actually translates Sun Tzu's ideas into contemporary sales advice, object lessons and real life "how-to's", such as "occupy the high ground", "be a gorilla - or be a guerilla" and "feed the funnel". The book closes with real life applications of Sun Tzu's strategies that successful salespeople have used.

Author Biography:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Steven A. Michaelson has an extensive business backgroung, including positions with Procter & Gamble and Sara Lee.
Release date NZ
November 16th, 2003
Audience
  • Professional & Vocational
Pages
230
Dimensions
152x226x13
ISBN-13
9780071427302
Product ID
2499419

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