A follow up to Successful Email Marketing, this new book is a complete step-by-step 'hands on' guide to lead people through the process of creating and using email marketing tools such as online newsletters etc. A practical, user-friendly guide to creating successful email marketing strategies - relevant to people in all sorts of business: anyone who wants to radically improve communication channels with their customers. Email marketing is the next worldwide wave in marketing trends: from prospecting on the web, to creating databases, to writing newsletters that help secure your customers' loyalty, this book is a must-have for all people in business. New Zealand has over 1.3 million people with Internet access. There is a huge level of hype about what the Internet can do for business but here is a book that gives you the real answers from real NZ examples of successful businesses. Business-people frequently want to use the Internet in their marketing mix but don't know how, are intimidated by the technology or think that it's going to cost a fortune. This book will blow those concepts away and provide an easy-to-read guide to creating successful email marketing strategies.