Corporate fund-raising is one of the core activities in a nonprofit organization's fund-raising programme. The ability to successfully attract resources (both cash and noncash) from a corporate community to be used to further the mission of a nonprofit organization, can be a significant resource for any organisation. Such resources may come from a company's corporate contributions budget (including corporate foundations) or from other corporate budgets such as marketing. It includes any legitimate means, made by the nonprofit, to attract corporate resources, including gifts-in-kind and cause-related marketing. Providing an updated look at the corporate fund-raising process, this study encompasses the growing use of technology and includes strategies and techniques from a real-world development office.
K. SCOTT SHELDON, CFRE, is Director of Development and Outreach for the College of Extended Education at Arizona State University, Tempe. He is responsible for all aspects of the college's fund raising, including soliciting support for such ASU programs as The Nonprofit Management Institute, Distance Learning Technology, and the Urban Teacher Corps Partnership. Sheldon has been raising funds for private schools and universities since 1977, when he was appointed Assistant Director of Development of the Dalton School in New York. He is the author of numerous published articles on various aspects of corporate fund raising and has delivered presentations at the National Society of Fund-Raising Executives (NSFRE), both at the local and national level. In 1991, he was honored as the Outstanding Fund-Raising Executive of the year by the California Capital Chapter of NSFRE. Sheldon is a graduate of Adelphi University's Fund Raising Management Certificate Program. He also holds a bachelor's degree in economics from the Wharton School of the University of Pennsylvania and an MBA in marketing from NYU's Stern School of Business.