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Subjective Meaning and Culture on Hardback by Lorand B. Szalay
Subjective Meaning and Culture on Hardback by Lorand B. Szalay
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Subjective Meaning and Culture

An Assessment Through Word Associations
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Description

Originally published in 1978, Subjective Meaning and Culture presents a framework and a method for the comparative study of the perceptions, attitudes, and cultural frames of reference shared by groups of people. The framework is the notion of subjective meaning, and the method is that of word associations. The authors present a detailed account of some particular cross-cultural and intergroup comparisons using the word-association technique described in this volume. However, rather than emphasize comparisons they focus on the technique itself as a method in the investigation of subjective meaning and with it subjective culture. Their purpose was to introduce a research capability which offered new kinds of information and made critical aspects of subjective meaning accessible to empirical investigation. Today it can be read and enjoyed in its historical context.

Author Biography:

Lorand B. Szalay and James Deese
Release date NZ
May 1st, 2024
Audiences
  • Further/Higher Education
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
176
ISBN-13
9781032746425
Product ID
38396628

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