This guide has been designed with the '90s man in mind. The "How to Buy" and "How to Wear" sections of the book show men how they can look stylish and impressive without becoming fashion victims or making costly mistakes. There are chapters on accentuating best features, disguising flaws, buying perfect gifts, and buying and co-ordinating accessories, footwear, formal wear, sportswear and underwear. The guide covers 200 of the world's best stores and shops from New York to Paris, San Francisco to Rome, Montreal to Tokyo. Photographs throughout display the items essential for a well-dressed man. Flusser also profiles his colleagues Giorgio Armani, Ralph Lauren and others in a designer on designers interlude.