using standard courier delivery
Reputation is a commercially valuable asset. This work focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
JUDY LARKIN is a specialist in reputation risk management, advising organisations on how to minimise the impact of emerging issues and risk perception on commercial and reputational performance. She is a Partner with Regester Larkin Ltd. and a regular speaker and commentator on risk management issues. She is a Fellow of the UK Institute of Public Relations, board member of the Issue Management Council based in Washington DC, fellow of the RSA, an advisor to government on risk communication and management, and a visiting lecturer at universities on the subject of reputation management and risk communication.