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Strategic Pricing for the Arts by Michael Rushton
Strategic Pricing for the Arts by Michael Rushton
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Strategic Pricing for the Arts

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Description

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts? Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.

Author Biography:

Michael Rushton is Professor and Director of Arts Administration Programs at Indiana University, USA
Release date NZ
July 14th, 2014
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
6 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and white
Pages
116
Dimensions
138x216x18
ISBN-13
9780415713672
Product ID
21517155

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