This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better.May provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.

Author Biography

Dr. Gary May brings a unique background and perspective to the subject of strategic planning for small businesses. He grew up working in a family wholesale distribution business, May & Company, Inc. Joining the business full time after graduating from Duke University with a degree in business, Gary helped lead the company to consistent sales and profit growth over an 18-year period.