Business & Economics Books:

Strategic Management

Methods and Studies
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$636.00
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Description

Strategic management deals with a very broad set of questions, issues, and problems associated with general management. This book introduces research carried out in several frontier areas of strategic management: Strategy, Information Systems, R&D/Engineering, Marketing, Ethics, Governance, Issues Management and New Ventures. Especially noteworthy is its major emphasis on extending the purview and scope of strategic management by the integration of established and emerging functional areas into the mainstream of the strategic management process. The scope of areas covered ranges from the corporate to public sector, and from corporate to new ventures. Academics and practitioners interested in the ramifications of latest developments in the theory and practice of strategic management will find this book of interest.
Release date NZ
May 9th, 1990
Audience
  • Professional & Vocational
Contributors
  • Edited by Burton V. Dean
  • Edited by John C. Cassidy
Pages
376
Dimensions
156x234x23
ISBN-13
9780444880475
Product ID
2776817

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