Strategic Luxury Management Image close
Strategic Luxury Management on Hardback by David Millan Planelles
Strategic Luxury Management on Hardback by David Millan Planelles
Show Hide Adult Content
Strategic Luxury Management close

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Social Sciences  
Psychology  
Philosophy & theory of psychology

Strategic Luxury Management

Value Creation and Creativity for Competitive Advantage
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$446.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $111.50 with Afterpay Learn more

6 weekly interest-free payments of $74.33 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 12-24 June using International Courier

Explore more Mastering Luxury Management

See all products in this series

Research Methods in Luxury Management by Michael J. G. Parnwell
$94.00
Research Methods in Luxury Management
by Michael J. G. Parnwell ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Strategic Luxury Management by David Millan Planelles
$90.00
Strategic Luxury Management
by David Millan Planelles ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Contemporary Issues in Luxury Brand Management
$94.00
Contemporary Issues in Luxury Brand Management
Paperback / softback
Available - Usually ships in 2-3 weeks
Contemporary Issues in Luxury Brand Management on Hardback
$472.00
Contemporary Issues in Luxury Brand Management
Hardback
Available - Usually ships in 3-4 weeks
Research Methods in Luxury Management on Hardback by Michael J. G. Parnwell
$472.00
Research Methods in Luxury Management
by Michael J. G. Parnwell ~ Hardback
Available - Usually ships in 3-4 weeks

Description

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.

Author Biography:

David Millán Planelles is Adjunct Professor of Strategy at IE Business School, Spain, and Adjunct Professor at the International University of Monaco. He creates teaching materials for the strategy of luxury and creativity-driven firms and was awarded the European Foundation of Management Development (EFMD) best case of the year in 2017.
Release date NZ
November 23rd, 2021
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
12 Tables, black and white; 19 Line drawings, black and white; 19 Illustrations, black and white
Pages
248
ISBN-13
9780367858346
Product ID
35053781

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Non-Fiction >
Social Sciences >
Psychology >
Philosophy & theory of psychology
Books >
Non-Fiction >
Social Sciences >
Psychology >
Cognition & cognitive psychology
Books >
Business & Economics >
Economics
Books >
Business & Economics >
Business & Management >
Business strategy
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Industry Studies >
Distributive industries
Books >
Business & Economics >
Industry Studies >
Distributive industries >
Retail sector
Books >
Business & Economics >
Industry Studies >
Service industries >
Fashion & beauty industries