Strategic Foresight

A New Look at Scenarios

By:

A Marcus

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Hardback

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Description

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Author Biography:

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA.

Release date NZ

July 14th, 2009

Author

A Marcus

Audience

Professional & Vocational

Illustrations

XV, 209 p.

Pages

209

Dimensions

152x229x17

ISBN-13

9780230611726

Product ID

3161964

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