Strategic Communication and the 2022 Australian Federal Election Campaign

A Brutal Business

By:

James Mahoney

Format:

Hardback

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Description

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

Author Biography:

James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.

Release date NZ

October 13th, 2023

Author

James Mahoney

Pages

168

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

9 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white

ISBN-13

9781032459592

Product ID

36803521

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