Strategic Alliances

Name: Strategic Alliances
SKU: 3079677
Price: 149.00 NZD
Availability: InStock

Formation, Implementation, and Evolution

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Paperback / softback

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Description

Highly successful in hardback this book is now being made available in paperback. Based on studies of more than thirty strategic alliances in Europe, Japan and the US, this book describes the various types of alliances and shows how they can be exploited. Strategic Alliances focuses particularly on key areas:Formation and evolution of strategic alliances.Management processes and styles.Control and human resources.Merging of cultures.Providing a blueprint for implementing an alliance, Strategic Alliances demonstrates that a cooperative approach is more realistic than a competitive one for businesses wanting to succeed on a global scale. The use of practical case studies of both successful and unsuccessful strategic alliances highlights the potential advantages and disadvantages of such cooperation.

Author Biography:

Peter Lorange is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professort Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States and Europe. Johan Roos is Assistant Professor at the Norwegian School of Management. Within the areas of international strategy and management he is a specialist in formation and implementation of cooperative strategies, strategies for the advancement of organizations and strategies for customer satisfaction. Dr Roos has written, taught and advised widely in these subject areas.

Release date NZ

September 9th, 1993

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

304

Dimensions

156x231x20

ISBN-13

9781557864970

Product ID

3079677

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