Story Smart

Using the Science of Story to Persuade, Influence, Inspire, and Teach

By:

Kendall Haven

Format:

Paperback / softback

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Description

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach. Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process. This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.

Author Biography:

Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.

Release date NZ

October 14th, 2014

Author

Kendall Haven

Audiences

Professional & Vocational
Tertiary Education (US: College)

Interest Age

From 7 to 17 years

Pages

184

Dimensions

178x254x10

ISBN-13

9781610698115

Product ID

22233688

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