Mnemonics are defined quite simply as the art of assisting memory. They play an essential role in successful graphics, and "Sticky Graphics" provides an in-depth exploration of this unusual but fascinating area. Through incisive case studies and interviews, "Sticky Graphics" presents methods and solutions for ensuring audience retention and recollection. It examines the use of graphic wit and shock, metaphor, language, materials and composition in a variety of ways and a number of contexts. It also explores the significance of smell, sound and touch on a subliminal level. This unique title will be a source of fascination to professional and student graphic designers as well as marketing, advertising and branding creatives.
Jessica Glaser and Carolyn Knight run design company Bright Pink, and both hold posts within the Graphic Communication department of the University of Wolverhampton, UK. Together, they have written and designed Layout: Making it Fit (Rockport) and The Graphic Designer's Guide to Effective Visual Communication (RotoVision).