First-time entrepreneurs typically don't know what they don't know about small business start-up. . . until it's too late. If you don't know the ins and outs of starting - and then running - your small business, here's just a glimpse of what can go wrong: -Mistakes in setting up your corporate structure can haunt you in the future, creating expensive liability or tax issues. -Hiring and firing missteps can land you in hot water with discrimination claims if you don't know the do's and don'ts. -Misunderstanding the importance of cash management can kill your profits, and sink your young business. -Establishing an ineffective benefit package can result in serious employee issues that can leave you far behind your competitors. -Instilling the wrong company culture can lead to negative employee and customer loyalty. These and hundreds of other small business mistakes are identified and discussed in Start-Up! An Entrepreneur's Guide to a Successful Small Business - mistakes that can be large, painful, and damaging, not only to your business, but to you as the owner, your employees, your product success, and your customers. This book was created to address these common mistakes. Written in an easily-readable style, it's the ideal book to read from cover-to-cover when you begin your small business journey, showing you that starting a small business is eminently do-able - provided it's done right. This guide should then be at your fingertips as you work through everything necessary to bring your new small business to the big opening day . . . and success down the road.